consulting Archive - Page 2 of 2 - ... moves mountains

Kathrein

Alternative surfaces for high frequency (HF) components

The implementation of a mobile filter by plastic technology and alternative coating (fulfilling the required electrical characteristics) means a technological leap for the entire mobile technology! The innovation of this project is therefore particularly important.

The intention of the project was to assess which alternative materials and material combinations can meet the requirements for electrical quality and passive intermodulation. Therefor, it was necessary to try and qualify a variety of coating materials and processes. The project aim was to develop a very special process to enable the production of a RF filter, hereby abstaining from galvanic plating.

In principle, this initiative project theoretically considered the possibility of alternative coating techniques over conventional copper and silver plating. Like in many research and development projects it is essential to exploit theoretical considerations in the run-up. Yet, in order to utilize the respective market opportunities, these theoretical insights have to be tested and qualified through practical functional models and test series. KATHREIN Austria is currently working on a successor project, which will also draw on the expertise of external partners to be able to test the project in practice.

Client

KATHREIN Austria GmbH

Project duration

01.03.2011 to 06.30.2011

NRH e-Marketing

e-marketing concept for the Neue Regensburger Hütte

The Neue Regensburger Hut (NRH) is one of the most important bases of the Stubai High Trail which is an important economic factor in the Stubai Valley in summer and a central attraction of tourists hiking in the Stubai Valley. Yet, only a few hikers and local regulars visit the huts. This makes an economical survival difficult.

The challenge was accepted by Mr. Eder: A guest that is satisfied with a “dry place to sleep and a hot soup” is long gone and is nowadays rather looking for entertainment and activities before and after the tour, seeking increased comfort and activities. In this project, Mr. Eder, together with the supporting partners, met these trends and new challenges and was able to get through a strategic and very professional approach towards a long-term safety and attractiveness of the business.

The highlight of the project is a comprehensive marketing plan:

Website with online booking
Social media integration (especially Facebook, YouTube, Google Earth, etc.
Event and Event Calendar
seminar program
Newsletter Marketing
and much more

The successful repositioning of the NRH shows that even very small companies and businesses can profit by existing funding opportunities and by active support from the outside.

Client

Thomas Eder (tenant)

Project duration

2010-2011

Partners

Advertising Agency – Ingmar Koehler

e-DTM

e-DMT – e-Direct-Marketing-Tool

The companies web-crossing and deepblue have succeeded in developping an innovative direct- and interactive marketing tool that meets all requirements of modern, electronic marketing. Defined objectives of the implementation phase were the programming, piloting and evaluation of the e-direct marketing tool (e-DMT) based on the contract specifications formulated in the concept phase.

This tool is an important process innovation in marketing because it was possible to combine existing technologies in a new product for effective e-marketing, a state-of-the-art communication and marketing tool. The overarching goal of being able to implement, by the use of new technologies, the tools of traditional marketing such as market segmentation and target group analysis in e-marketing, has been achieved.

The user is put by the e-DMT tool in a position to deal very effectively and precisely with target groups. Through feedback from the system via click behavior, e-mail open rates, etc. the profile of each person contacted becomes more sharply – the system is learning, so to say. Thus, the information that is sent to the target groups, becomes more accurate and more interesting and increases the acceptance. Major focus will be put not on mass or the most frequent contact as possible but on targeted and – for the respective target group – useful transmission of information. Through the creation of acceptance in the formed target group new functions and options will open up: dialogue marketing, customer loyalty programs, etc.

The following functions could be successfully integrated in the – to be developed – e-DMT tool:

SMS and MMS functionality
Dialog functionality
Segmentation and profile function
Template Generator
Synch function
import filters
Report Generator

Client

Web-Crossing Ltd.

Deep Blue Europe Ltd.

Project duration

06.30.2010 to 30.11.2011

Partners

HAKOM Dienstleistungsges.m.b.H computer.

DUKTUS

leadership development

The DUKTUS group develops, manufactures and markets high-quality systems for the transport of water and the deep foundation of constructions – made of ductile cast iron. We had the opportunity to assist DUKTUS and to set up and implement a comprehensive approach to leadership development.

Leadership development, with the following topics:

Hafelekar took over the overall design and organization of training sessions.
The Board has been actively involved in the initial phase of the project.
In the implementation phase 8 days of outdoor training were conducted which were found – by all participants – to be particularly successful.
In addition to management seminars, individual coaching sessions were conducted.
For the Executive Update specific recommendations were developed and presented in a group-wide final event.

Client

Duktus

Project duration

June 2009 till February 2010

RLB

Staff surveys

From 2004 till 2009 we conducted regular surveys of all employees of Raiffeisen-Landesbank Tirol (RLB).

Central themes of the staff development processes include the development of individual career paths that offer education and training (internal/external), a large range of seminars for employees and a steady expansion of activities that contribute to staff satisfaction.

Our role was to support RLB in the measurement of staff satisfaction. Staff surveys were conducted with the following topics:

The surveys were directed at selected enterprise areas and were conducted anonymously.
The respective set of questions was adapted to the specific needs.
The flow chart – important for any successful survey – was worked out in great detail.
The evaluations were very extensive: from the analysis and evaluation of certain questions of detail to a comprehensive overall assessment.
Finally, potential areas of action were discussed with the management.

Client

Raiffeisen Landesbank Tirol AG

Project duration

2004 till 2009