credentials

NRH e-Marketing

e-marketing concept for the Neue Regensburger Hütte

The Neue Regensburger Hut (NRH) is one of the most important bases of the Stubai High Trail which is an important economic factor in the Stubai Valley in summer and a central attraction of tourists hiking in the Stubai Valley. Yet, only a few hikers and local regulars visit the huts. This makes an economical survival difficult.

The challenge was accepted by Mr. Eder: A guest that is satisfied with a “dry place to sleep and a hot soup” is long gone and is nowadays rather looking for entertainment and activities before and after the tour, seeking increased comfort and activities. In this project, Mr. Eder, together with the supporting partners, met these trends and new challenges and was able to get through a strategic and very professional approach towards a long-term safety and attractiveness of the business.

The highlight of the project is a comprehensive marketing plan:

  • Website with online booking
  • Social media integration (especially Facebook, YouTube, Google Earth, etc.
  • Event and Event Calendar
  • seminar program
  • Newsletter Marketing
  • and much more

The successful repositioning of the NRH shows that even very small companies and businesses can profit by existing funding opportunities and by active support from the outside.

Client

Thomas Eder (tenant)

Project duration

2010-2011

Partners

Advertising Agency – Ingmar Koehler

e-DTM

e-DMT – e-Direct-Marketing-Tool

The companies web-crossing and deepblue have succeeded in developping an innovative direct- and interactive marketing tool that meets all requirements of modern, electronic marketing. Defined objectives of the implementation phase were the programming, piloting and evaluation of the e-direct marketing tool (e-DMT) based on the contract specifications formulated in the concept phase.

This tool is an important process innovation in marketing because it was possible to combine existing technologies in a new product for effective e-marketing, a state-of-the-art communication and marketing tool. The overarching goal of being able to implement, by the use of new technologies, the tools of traditional marketing such as market segmentation and target group analysis in e-marketing, has been achieved.

The user is put by the e-DMT tool in a position to deal very effectively and precisely with target groups. Through feedback from the system via click behavior, e-mail open rates, etc. the profile of each person contacted becomes more sharply – the system is learning, so to say. Thus, the information that is sent to the target groups, becomes more accurate and more interesting and increases the acceptance. Major focus will be put not on mass or the most frequent contact as possible but on targeted and – for the respective target group – useful transmission of information. Through the creation of acceptance in the formed target group new functions and options will open up: dialogue marketing, customer loyalty programs, etc.

The following functions could be successfully integrated in the – to be developed – e-DMT tool:

  • SMS and MMS functionality
  • Dialog functionality
  • Segmentation and profile function
  • Template Generator
  • Synch function
  • import filters
  • Report Generator

Client

Web-Crossing Ltd.

Deep Blue Europe Ltd.

Project duration

06.30.2010 to 30.11.2011

Partners

HAKOM Dienstleistungsges.m.b.H computer.

Study Migration Salzburg

Study of the labour market situation for migrants in Salzburg – implementation concept

The target of the research study was to point out the situation of migrants on Salzburgs labour market and to provide policy recommendations.

The study consists of three parts which aim to:

  • analyze social demographic features of the target group in Salzburg concerning the labour market (analysis)
  • consider experiences and required basic conditions of several stakeholders (qualitative part),
  • evaluate proved and in other countries successfully implemented methods regarding good practice samples (recommendations for action)

The analysis referred to current workings in Austria and, moreover, showed additional requirements of a solid data base for TEP Salzburg. The AMDB („Arbeitsmarktdatenbank von AMS und Hauptverband“ – labour market data base of AMS and main association) was primary used as data basis. So did the MZ-AKE (Microcensus – labour survey) and the SILC (statistics on income and living conditions). Those data guaranteed a very current and well-founded information base. Additionally, “invisible persons” (= currently not in training, nor in job, nor any care obligations, at an employable age) were taken into consideration. Already realized studies were evaluated and additional interviews were held within the scope of the qualitative part. This part aimed to utilize important stakeholders, their experiences and resources for sustainable labour market integration. Recommendations for action reflect key results from the first two parts and provide a “good practice” collection gathered by other Austrian provinces and within European context. The approach therefor was an already implemented collection of good ideas and moderated processes by ZSI and ILO (International Labour Organisation).

Client

Land Salzburg

Project duration

April 2009

Project Partners

Hafelekar Unternehmensberatung
ZSI – Zentrum für Soziale Innovation, Wien

DUKTUS

leadership development

The DUKTUS group develops, manufactures and markets high-quality systems for the transport of water and the deep foundation of constructions – made of ductile cast iron. We had the opportunity to assist DUKTUS and to set up and implement a comprehensive approach to leadership development.

Leadership development, with the following topics:

  • Hafelekar took over the overall design and organization of training sessions.
  • The Board has been actively involved in the initial phase of the project.
  • In the implementation phase 8 days of outdoor training were conducted which were found – by all participants – to be particularly successful.
  • In addition to management seminars, individual coaching sessions were conducted.
  • For the Executive Update specific recommendations were developed and presented in a group-wide final event.

Client

Duktus

Project duration

June 2009 till February 2010

Europlacement

Expertising and Sharing Lifelong Guidance for the Placement

The main project aim is to promote the transfer of a kit of products, enabling people to enter the labour market through job orientation placement. The focus lies on the development of graduates’ transferable skills, and provides them with procedures for quality work experience, adapted to improve their own existing competence sets.

Together with EU-partners the transfer of the tools should be brought together in order to promote an integrated system of good practices, non-formal and informal learning as well as lifelong guidance (LLG) – support regarding employability.

Results

  • Report on lifelong learning
  • Indicators concerning the labour market, especially the link between university and work life
  • Validation study of informal and non formal learning work package in European countries

Project duration

October 2008 till September 2010

Project Partners

  • Hafelekar Unternehmensberatung – Innsbruck (Austria)
  • Università degli Studi di Parma – Parma (Italy)
  • CERES, Centro di Ricerca Economica e Sociale – Rom (Italy)
  • Università degli Studi di Catania – Cataniea (Italy)
  • Università di Bologna – Bologna (Italy)
  • St. Cyril und St. Methodius Universität Veliko Turnovo – Veliko Turnovo (Bulgaria)
  • Tellus Group Limited – Plymouth (United Kingdom)
  • Badegruber & Partner GmbH (B&P) – Linz (Austria)
  • Uniwersytet Jagiellonsky Kraków – Krakau (Poland)
  • Slovakischer akademischer Verband für internationale Kooperation – Bratislava (Slovakia)
  • ASAEL, Aragonische Verbindung der Kommunalbehörden – Zaragoza (Spain)
  • ONECO, Gemeinnützige Bildungsorganisation – Sevilla (Spain)
  • Technische und Wirtschaftswissenschaftliche Universität Budapest – Budapest (Hungary)

Join In a Job!

Remove entry barriers to the labour market!

The Project aims to identify barriers for young migrants – from 15 to 24 years – and to (re-)integrate them into the labour market. By transferring and adapting the JOIN IN A JOB! method in the partner countries many coaches and career guidance officers should learn and apply the method. The aim is (re-)integration in the labour market.

JOIN IN A JOB! contains a career guidance method set developed specially for working with young migrants. A resource and competence oriented process combines questionnaires and diagnostic tools to guide clients on their way to a job or further education. The method consists of three stages depending on the individual client’s need:

Initial Assessment – need for information:
providing basic information about how to find a job or an apprenticeship, shaping main goals.

Intense Assessment – need for guidance and care:
providing individual advice in areas of need (e.g. legal, housing, migration aspects) and an empowering set of tools within the Job Box for career guidance.

Job Box – need for career guidance:
a fur­ther intense assessment, dealing with case ma­nagement and professional care in situations where social integration of the individual has to be set as a first step. This com­prehensive volume of handouts, instructions, case studies and documents help to create an individual training and education portfolio including clients informal and non-formal competences.

Results

  • An edited fieldbook provides the basic for the proper use of the instruments, contains contributions by the partners regarding their training activities, phases and impacts on VET systems
  • Trainings for master coaches and career guidance officers to transfer and use the counselling method
  • National reports, web site and communication platform

Project duration

October 2008 till September 2010

Publication and Web

Paul Schober
Join in a Job!
Practitioner’s manual. A career guidance method for migrants
ISBN 978-3-7065-4971-4
Information by publisher

The CD_ROM attached to the book “Join In a Job! Practitioner´s manual. A career guide for migrants.” contains county-specific Tools for career guidance officers.

Project Partners

RLB

Staff surveys

From 2004 till 2009 we conducted regular surveys of all employees of Raiffeisen-Landesbank Tirol (RLB).

Central themes of the staff development processes include the development of individual career paths that offer education and training (internal/external), a large range of seminars for employees and a steady expansion of activities that contribute to staff satisfaction.

Our role was to support RLB in the measurement of staff satisfaction. Staff surveys were conducted with the following topics:

  • The surveys were directed at selected enterprise areas and were conducted anonymously.
  • The respective set of questions was adapted to the specific needs.
  • The flow chart – important for any successful survey – was worked out in great detail.
  • The evaluations were very extensive: from the analysis and evaluation of certain questions of detail to a comprehensive overall assessment.
  • Finally, potential areas of action were discussed with the management.

Client

Raiffeisen Landesbank Tirol AG

Project duration

2004 till 2009

EVLAC

Enhancing Vocational Language Skills and Working Culture Awareness of European Construction Professionals

The aim of EVLAC project was to develop new learning materials that focus on the construction industry and that refer to everyday work issues and to working mentalities in Turkey, Greece, Austria and Great Britain. The main focus was on learning and teaching methods for Turkish, Greek, German and English language. Target groups of the project are mainly construction industry professionals, civil engineers, architects as well as students of these areas of studies.

The main task of the participating organisations of the project was the collection of audio, audio/visual and written authentic materials regarding the construction industry (culture) and the presentation in a digital media format. In order to disseminate the results a website was developed during the project to pass the material on to the target groups. In the long run, this project should not only enhance language skills, but also raise awareness of working cultures in the European construction industry.

Results

  • Development of a language course dealing with construction industry in four languages (Turkish, Greek, German and English)
  • Publication of language course on DVD and online

Project duration

December 2007 till November 2009

Project Partners

Study Welfare in Upper Austria

Study of social welfare organizations in Upper Austria

The scope of this research study are the structures of elderly care in Upper Austria. Questions of the request were treated methodically and professionally in respect of the scientific standards. Hereby the authors of the study should exceed a segmented view of elderly care. Moreover and in addition, concrete measures to optimize the existing systems should be proposed and evaluated. An extensive analysis includes tasks, structures, financing and efficiency of the social welfare associations. Therefor a well structured and analytically separated view at all three system levels (APH, mobile services, SHV, SO) was necessary. Althoug the central focus of the study is elderly care, additional tasks and services of the SHV (social welfare association)also considered should also be put into consideration.

The four social welfare associations Braunau, Linz-Land, Perg, Steyr-Land and Steyr have been chosen for a deepening analysis. Built on that, the situation is to be drawn on state level.

PART 1 includes the analysis of existing systems of the regional providers of social welfare. Hereby, in particular the currently performedtasks and the organization, regarding structures and processes, were analyzed, and structural particularities were brought out. All existing documents were taken into account to establish a research report.

PART 2 gives an overview of middle and long term financing. Considering prospective demographic developments and other system components a forecast calculation was prepared.

PART 3 focussed on an extensive evaluation of any possibilities to adapt the organization’s structure. Hereto all three system levels were analyzed: Mobile and stationary services, Social welfare associations and social departments in cities with an own statute

Client

Land Oberösterreich, Social Services

Project duration

March till October 2008

Project Partners

Hafelekar Unternehmensberatung
MCI Management Center Innsbruck, Department Social Work, Department Business & Management

Pro-Nurse

Language Competence for Nurses

The idea of the project is to create an elementary self-study multimedia language course to develop English, German, Italian and Spanish language skills for nurses. The course is made for nurses, trainees and other participants of the health care sector who are interested in learning those languages and/or who prepare for working abroad in this sector. On the one hand participants will improve their language skills particularly regarding professional vocabulary; on the other hand they get to know the health care systems in the respective country.

Within the scope of this project, language courses for self-study are developed on an E-learning plattform and on CD-ROMs, specially designed for the needs of nursing staff. The focus lies particularly on technical terms and colloquial language necessary for this professional group in performing its daily duties. The course responds to the special requirements and conditions of health care and nursing practice of respective countries with course materials, designed at an A1/A2 level. The core in-put materials are all video-based or rely on visual presentations, with a special emphasis put on practising pronunciation and intonation.

Results

  • Development of a 60 hours multi media course on a self study basis for the following languages: English, German, Spanish, Italian from basic to intermediate language level
  • Release of the language courses on CD-ROM and online

Project duration

November 2006 until October 2008

Project Partners