Twelve Steps of GABEK-WinRelan
1.How can we record the rich knowledge potential of employees or people involved and put it to work?
2.How can the many individual suggestions be networked?
3.How can we build meaningful results from the verbal data?
4.How do we obtain a meaningful overview of all the opinions, which frequently only refer to very specific situations and experiences?
5.How are evaluations and value judgements of those questioned re- gistered?
6.Can we form a network of causal assumptions using the answers to our open questions?
7.Which are the particularly important core variables?
8.How do we obtain goals and measures?
9.How can we estimate possible consequences and side effects of selected means?
10.How do we represent the results?
11.How can we settle conflicts with the help of GABEK?
12.How can formal and informal communication facilitate the realization of means in the organization?
Consequently, it is possible to connect different kinds of knowledge from members of different structural levels of organizations, e.g. the detailed knowledge about working processes of employees and the expert know-ledge of decision-makers. Since any social organization is inseparable from the people who work and live in it, it seems especially important to take their knowledge, estimations and opinions into account. They know about specific strengths and weaknesses of working processes, they can suggest realisable improvements and they can estimate advantages and disadvantages of structural changes. The integration of the different points of view leads to effective organizational development in the sense of those affected: working processes, cooperation and services can be improved while simul-taneously facilitating the well-being of employees.
Colloquial statements from open interviews are the basis for a GABEK-analysis. Using the computer program WinRelan (Windows Relationen Analyse, © Josef Zelger, Innsbruck 1992-2004.) which was developed for GABEK-applications, the unstructured answers and texts are condensed into a transparent network of opinions, estimations, knowledge about causes and effects, values and emotional attitudes in form of „linguistic gestalten“, higher order „gestalten“, „gestalten-trees“, „causal networks“, „assessment profiles“, et cetera. Every step of the analysis can be recon-structed and reproduced intersubjectively. Evidence of the methodological validity and reliability is multi-faceted and cumulative across many studies.
With justifiable effort GABEK provides realizable results. Normal working processes remain undisturbed while conducting the analysis. Repeated application helps to evaluate the ongoing development of organi-zations from the involved persons’ points of view. On the side of those affected comprehensive information about ongoing processes leads to better understanding of the organization as a whole. It is known from repeated experience that members of an organization readily accept the results of a GABEK-analysis because they identify their own suggestions in the connection with those of others. Therefore, they are motivated to contribute to their realization.
The following advantages of a qualitative study by GABEK in contrast to a quantitative study need to be emphasized. Firstly, open questions leave enough space for the interviewees to say what they really think is impor-tant. Secondly, the qualitative analysis allows for transparent processing and interconnection of all answers which, thirdly, leads to a holistic repre-sentation of the variety of different statements. Fourthly, the results are for-mulated in the language of the interviewees which makes them easily acceptable for those affected. Fifthly, the results are represented in a hie-rarchical order with regard to their relevance for the interviewees. Finally, all results can be retrieved interactively and tested on the computer.
GABEK may be widely applied. In the following an overview over successful applications is presented: Evaluation of the school reform in South Tyrol (Italy); Quality management in a hospital (Italy); Performance tests in a waste disposal plant (Austria); Product development and evaluation in an automobile company (Germany); Conflict management in industrial organizations (South Africa); Social studies in urban districts (Mexico); Dream research: analysis of structures and contents of daydreams and dreams (Austria); Theory development: effects of anxiety on the acquisition of a second language (Austria); Evaluation of didactics in mathematics, psychology, philosophy, physical education, et cetera (Austria); Development of a „Leitbild“ for a university (South Africa); Organizational development in a university (Austria); Social anthropology: Identity of linguistic groups in South Tyrol (Italy); Ethical problems in medicine (Austria, Georgia, Holland, Ukraine); Customer-oriented market research (Austria).
The steps that are necessary for this purpose and further preparatory opera-tions are supported by the program WinRelan (© Josef Zelger, Innsbruck 1992-2000) developed by Josef Schönegger and Josef Zelger: The procedures can be learned in a four day training:
Textual input, structuring of sense units, coding in object language, coding in meta-language, creating a list of expressions, elimination of synonyms and homonyms, selection of content trends and weak signals, redundancy analysis, coherence analysis, cluster analysis, creating of linguistic Gestalts, hypergestalten, gestalten-trees, evaluation analysis, causal analysis, relevancy analysis, coding of colours, networkgraphics, simulation of dialogues et cetera.
Core variables express basic values and primary goals of the questioned people. Depending on the type of question, these may also consist of other important qualities of the work process or the result (e.g. quality defects). In order to provide an overview of how interviewees understand basic values, primary goals, relevant means, et cetera, a synopsis of the groups of answers is generated explaining the core variables and their inter-connection. If required the corresponding original texts can be retrieved in the data base and read.
Commonly defined and accepted basic values and primary goals form the basis of a cognitive Leitbild or vision of an organization. But a Leitbild needs to be formulated in a way that facilitates team spirit among colleagues as well as motivation for individual members of the organization. Motivating, appealing content cannot be found on higher levels of the gestalten-tree. Higher levels contain consensual cognitive and rational contents. Motivating emotional contents and symbols are located on the lowest level, i.e. the level of original answers. The task is to represent basic values and primary goals through original answers and statements of those affected. Therefore we look for adequate texts in the verbal data base that express emotionally laden metaphors, symbols, moods, opinions, visions or other elements representing specific basic values and primary goals. It is these emotionally laden texts and statements that motivate people. This is why they function as effective material for appealing visions of organizations.
Apart from being informed about the results, all those involved must be made to understand that many small changes in all organizational units, departments, teams, professions, can work together synergistically. It is of advantage for the various interest groups when different modes of action are possible – in so far standardization is not required by force of circumstance. The integration of various measures is achieved through common points of focus, such as basic values and aims, on which they are oriented.
If for whatever reason a direct meeting of the conflicting parties is impossible, GABEK offers the possibility to simulate dialogues between the opponents. The computer simulation with WinRelan is based on the gestalten-trees of the opposing parties and can be carried out by single members of one party or even by persons not involved in the conflict, i.e. the organizer of the GABEK-project. The simulation can demonstrate possible compromises and point out expected fields of confrontation. Conflict solving strategies and realistic processes of development as suggested by the involved parties can be emphasized. During the interactive presentation it is always possible to consult the material from the opposing parties by making proposals or raising objections.
By the mediation of conflicting positions with GABEK, it is made possible to derive reasonable solutions for all involved parties. The results of GABEK-analyses often suggest holding back rather than jumping to conclusions and taking ill-considered actions. Conversely, goals and means can be selected on the basis of the GABEK-analysis that are oriented at mutual interests and facilitate medium- and long-term success for all involved parties.
Initially, connected aspects of the causal network of manageable size, i.e. basic values, goals and means, are chosen by or assigned to all depart-ments, working units, teams and colleagues. Every department or team is responsible for the respective working processes related to the selected aspect of the causal network. Then, formal patterns of cooperation between different departments, teams and colleagues of the organization are defined that grant recursive, cyclically organized processes of cooperation. The aim of these cyclically organized cooperation structures is the integration of different experiences with and opinions about ongoing processes of development by selected means and the coordination of actions.
In the implementation of measures not merely short term consequences but also long term effects on the community are to be considered. In unclear situations it is frequently better to wait and do nothing rather than to act prematurely. If one does not obtain a positive result to the three subsequent considerations one should rather abstain from putting the measures into practice. The activities of a community, of an institution, or another social unit should be compatible with the values and aims of the next greater social system in which the social unit is embedded. Every activity of the community is to be examined as to where it can have a negative effect on the basic values and aims of the community. Finally, the activity of every community should interfere as little as possible with the individual values and personal aims of the members.
Therefore we try to realize both the values of the community and the values of the individual employee in a well-balanced way. Thus we begin with an open interview of the employees or those affected. This draws those activities to our attention which enable the achievement of a certain harmony between communal interest and individual needs.
Figure 1: Systems of Knowledge (and their Relevance for Coordination of Actions in Social Systems)
GABEK proceeds from open questions posed to members of a community to capture individual experiences within specific social situations (1). Explicit knowledge of social systems is primarily expressed in form of con-versations and dialogues between members of a community. This know-ledge is very flexible and it is grounded on social experiences and implicit procedural knowledge. Answers to open questions and recorded conver-sations build the verbal data base for an analysis with GABEK.
To process, organize and systematize the disordered knowledge of many individuals, GABEK provides several methodical steps (2 to 6). Each of these steps contributes to a holistic integration and connection of the com-plex distributed, multi-layered knowledge of members of organizations or social systems.
The results of a GABEK-analysis are conceptual knowledge systems, like „everyday theories“, empirical generalizations, theoretical concepts, causal assumptions, values systems, et cetera, in form of gestalten-trees, assess-ment profiles and causal network graphics. Conceptual knowledge sy-stems, condensed from individual experience of members of organizations or communities, are the context within which the actual situation of the re-spective social system becomes transparent and comprehensible. To regu-late common actions within the social system, conceptual knowledge sy-stems are still too complex and need to be filtered.
GABEK allows for the systematic selection of goals and means as descri-bed in the steps seven to nine. Expected consequences and possible side effects are analyzed individually, but with regard to the context of the whole system. This leads to the selection of realizable goals and means that regulate individual actions in the context of the given social system.
GABEK as a system for search and presentation of knowledge offers a function for the interactive presentation of results. This facilitates the realization of learning organizations or social systems. Complex results of the conceptual knowledge system are transformed into serial units of knowledge that can be represented both individually and interconnected in the network of data. Members of an organization or a community can interactively navigate through the results on the computer. The steps ten to twelve explain the existing techniques of presentation of results and simulation of dialogues with GABEK. These function as powerful stimuli of new conversations motivating members of organizations and communities to bring about improvements and changes by themselves.
Altogether, these twelve steps of analysis can be understood as a sort of meta-conversation between the members of an investigated organization or community. Regular feedback of the results to those affected stimulates further arguments and the parallel development of the social system. This is a theoretical form of social and organizational learning (see the lines with arrows in figure 1). Besides this theoretical learning, there exists practical learning which is based on experiences of individual actions and social interactions (see the dotted lines in figure 1). Attuned to each other, both forms of learning promote communicative processes within social systems. GABEK aims at the improvement of formal and informal conversations and mutual understanding. Consequently, it supports those values of a community which are grounded in mutual respect, confidence, interest and readiness to help each other. Promoting these values increases individual motivation for coordinated actions within a given social system which again increases the contentment of those affected.
Josef Zelger & Martin Maier (Hrsg.): GABEK. Verarbeitung und Darstellung von Wissen, Innsbruck (Studienverlag) 1999
Renate Buber & Josef Zelger (Hrsg.): GABEK II. Zur Qualitativen Forschung. On Qualitative Research, Innsbruck (Studienverlag) 2000
Josef Zelger & Margit Raich & Paul Schober (Hrsg.): GABEK ///. Organisationen und ihre Wissensnetze. Organizations and their knowledge nets. (Studienverlag) 2008